Ep. 43 - What Founders Get Wrong About Company Culture

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In this episode, I challenge the conventional thinking around company culture in startups. Most founders either treat culture as a side project they will get to eventually, delegate it entirely to HR, or try to build something that appeals to everyone. All three approaches are wrong, and all three are expensive.

Using real-world client stories and hard numbers, I break down why culture is one of the most important responsibilities a founder carries from day one, why HR enables culture but leadership owns it, why you need to be ruthless about removing anyone who violates your cultural norms regardless of their performance, and why your culture should be deliberately designed to repel anyone who is not a good fit.

If you are a founder or startup leader trying to build a culture that actually scales, this episode will push you to rethink your entire approach.

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